A thorough know-how and analysis of the questions set out below these 3 headings will permit an employer to accumulate a far fuller image of its market.
To answer these questions, there are various sources, which includes the neighborhood business library, the applicable trade association and courses, the Office for National Statistics, reports in enterprise magazines, neighborhood authorities, Chambers of Commerce, UK Trade and Investment, the internet, your very own information, your clients, and, in the end, industrial publishers of marketplace reports (KeyNote; Euromonitor; Mintel; Datamonitor; The Economist Intelligence Unit; and Market & Business Development).
To entire the image, it’s far often vital to adopt subject studies – both quantitative (statistical records) and qualitative (feelings, attitudes and motivation). Techniques for this frequently consist of using surveys, discussions, remark and experimentation.
I wish that that is a beneficial precis of the kind of statistics companies would require if they’re to adopt market research.
Innovation for Growth is a UK enterprise consultancy company which specialises in: business studies; innovation advice and audits; method services; and enterprise plans.